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Dynamic Decisions

Data-Driven Decision Making

Harness the power of data to make informed decisions. Our tracking metrics provide valuable insights into your audience's behavior, enabling you to adjust your video content strategy in real-time. Know what works and what doesn't, so you can allocate resources effectively.

Viewer Insights

Audience Understanding

Get to know your audience like never before. With metrics like watch time, and video and audio engagement rates, and call to action engagement rats, you'll gain a deeper understanding of who's watching your videos. Tailor your content to their preferences and see engagement skyrocket.

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Custom Analytics

Bespoke Performance Analytics

ParOne empowers publishers to define and track specific key performance indicators (KPIs) that align with their unique business goals and objectives. By creating personalized metrics, publishers can gain deeper insights into the performance of their content, advertising, and user engagement, enabling them to measure success accurately and make data-driven optimizations. With the ability to tailor metrics to their specific needs, publishers can unlock a more comprehensive understanding of their audience, revenue streams, and overall performance, leading to more effective decision-making and strategy refinement.

Designed from the ground up

Metrics Tracked

ParOne embodies innovation at its core, as it was meticulously crafted and conceptualized from the very foundation.

Video Playback

  • Impressions

  • Plays

  • Play 1s (Views)

  • Play 3s

  • Play 15s

  • Play 30s

  • Play 25%

  • Play 50%

  • Play 75%

  • Video Completion

  • Autoplays

Video Engagement

  • Pauses

  • Resumes

  • Video Docked / Sticky

  • Video Undocked

  • Video Fullscreen

  • Video Exit Fullscreen

  • Call to Action Impressions

  • Call to Action Clicks

  • Call to Action Collapses

  • Call to Action Expansions

Audio Engagement

  • Mutes

  • Unmutes

  • Video Starts Muted

  • Video Starts Unmuted

  • Captions Enabled